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Welcome to the new world of marketing using the internet and your websites! The modern technologies of today afforded businesses of today new marketing strategies through online. One of the more popular method in advertising your product or service is through your company's website. Some companies would have somebody in their organization develop their websites, or use a traditional web design company, while others would hire professional modern web design companies to create their websites. Because of the exposures of a modern web design company in designing for different firms, it has the advantage and a vast knowledge of creativity depending on the need of its clients. In today's very competitive market, having an edge over your competitors in every angle should be the objective in any organization. 

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The basic role of a traditional design company is just to get a site put up together with the relevant information about its client. With the coming in of a new program, traditional design companies are keeping up while new and creative DC web design agencies are coming into the game.

These new and creative web design firms still have the functionality and basic information that their clients would expect in their websites, but, they are adding a big factor in the aesthetic or the "wow" factor that captures the viewers' attention, and thus instilling in the minds of these viewers the particular website being viewed over the competitors of the particular website.

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There is a big difference in viewing a website with great graphic design and almost perfect choice of imagery over that of a website with a simple name and number. Viewers may look at both but they will always remember and come back to the more creative website. It is like comparing the old black and white movie versus a 3D movie theatre.

A creative web design company uses the latest and most fantastic technology available. They would use several systems to visually engage the viewers. But it is a fact that even with these modern technologies, experience still comes to play to be able to design an attractive and functional website. Functionality, valid mark-up, cross-browser compatibility, and various search engine methods must be considered. If these factors are not properly in placed, you might have sub-standard website. 

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Therefore, when you look for a creative DC attorney web design company, it is always a good idea to check out their operation first. If it is reputable enough, it would not mind being questioned and observed first before hiring its services. You should see the people in the company working as a team, does it have graphic designers with artistic talent and imagination that can present an appealing design for your approval, etc. Once you approve the design, the creative firm must have a developer who can convert the design into a web format that confirms to the standards compliant code. Once this is fulfilled, your beautiful and functional website is ready to go into the world of online marketing.

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To learn about the process of web development, visit http://en.wikipedia.org/wiki/Web_development.