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Why is it important for businesses to have responsive web design?

If businesses want an interface which is user friendly with higher customer retention, responsive web design DC is the solution. If you have not taken advantage of this and all its benefits, you will soon be receiving less visitors and a very low conversion rate.

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Every responsible business owner needs to be convinced about something before upgrading their site to include responsive web design. But if you opt to get this upgrade, your business will soon see a greater return on investment that will make it worthwhile. In order to keep up with the competition, you need this kind of web design because it is much better than the web design that came before it.

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With responsive web design, users are able to get what they are looking for in the internet quickly and smoothly, which is the reason why this is very important for businesses. Even while using a smart phone, which, by the way, is the way most people search for information today, users will be able to pull up the important elements of your website, and it will appear as a fully functional version of the original with all the utility that your business offers to customers when they are using their laptop or their desktop computers. Failure to give your customers this mobile-friendly experience will make them leave your site and look for something that is easier to use. You might just find them purchasing ware on your competitor's responsive website!

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If customers are not happy with their experience on their mobile phones, then this is not good for your business. And it is also not good to go against major search engines because today, websites that are not optimized for multiple users will go down in search results rankings. When major search engines do their rankings, they base it on how useful a page is for a user's inquiry and the utility of the site. They check if your website will be able to allow users to complete the action they would want to do, even while using their mobile phones. 

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Even if your page is completely relevant to a user's search, if they are not able to access the content easily in many of their devices, then you site will receive reviews which are not favorable and it will be placed lower in search results. If you business is no longer on top position in search results then you lose a great amount of traffic because the tendency is that people choose the top most links first when looking for online information.

So, if you want your business to stay ahead of your competitors, responsive web design is the only way to do it. Contact Dupont Creative for further assistance. 

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